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More value now comes as standard.

Introducing the new Auto Trader Bikes Selling packages.

Why

With the requirements of your customers constantly changing, we are focussed on making sure that you have the best tools to compete more effectively. This means giving you new and exciting products to help you connect with your audience, enabling you to respond better to the way that buyers are searching, viewing and buying bikes online.  

What

From July 2017, every Auto Trader Bike Selling package will include more images, up to 100 per vehicle, giving your customers a comprehensive view of your stock. Part-Ex Guide, delivering qualified leads and making part-exchange conversations easier and Live Chat, enabling you to engage with consumers that want to talk, when they want to talk. Plus Autotrade-Mail, an effective way for you to buy, sell and underwrite quality used bikes. This also includes test the trade, allowing you to shift overage stock by inviting offers from the trade at 90 days plus while also advertising the bike on Autotrader.co.uk.

 

Not only that, from our Basic Package level up, every vehicle advertised can now benefit from Vehicle Video, proven to attract more customers and sell bikes quickly.

Your package also continues to include Dealer Portal, AT Calls, Masterclass, Performance Data and Insight, Discovery Days and dedicated Account Management.

Live Chat

Engage with buyers that want to talk, whilst they’re looking at your cars.

Engage with consumers that want to talk, when they want to talk – whilst they’re actually looking at your bikes. Consumers are searching when your dealership is closed. Our Chat product allows you to talk to them earlier in the buying cycle via a method of communication that they’re highly engaged with.

Our research shows that 78% of consumers are searching after 6pm, and 74% are willing to make an enquiry out of working hours. It’s predicted live chat will grow 400% as a preferred customer digital engagement channel from 2015 to 2018.

Beat your competition and capture those leads when your dealership is closed or answer queries using our service to further improve customer service. 

All you need to do is set up your account. Check your Portal account for notifications or click the button below for more information. Already have Chat and want some best practice hints and tips? Click here.

Dealer Reviews

Increase levels of trust in your business and let prospective customers hear directly from satisfied customers why they should buy from you.

Build trust, demonstrate great service and turn unhappy customers into evangelists with reviews on your full page ad.

Over 50% of consumers believe reviews to be an important factor in the purchase decision.Your adverts and dealer pages will showcase your current star rating, demonstrating the additional value you give to customers alongside your bikes.

Reply allows you to respond to  reviews with diplomacy to thank happy customers and turn negatives into positives.

 

Auto Trader Reviews can be generated in three ways:

1. Invite your customers to leave a verified review via Dealer Portal

2. Customers may leave a review without invitation on Auto Trader

3. Or Integrate your reviews from other providers such as Judge Service

To find out how to get the very best out of Dealer Reviews, click here to read our best practice guide. 

 

100 Images

Give your customers a comprehensive view of your stock with up to 100 images per vehicle.

Images sell bikes. Give consumers a detailed view of your stock by taking advantage of up to 100 images per listing, building trust through transparency.

According to Google, searches for “Pictures of [automotive brand]” are up 37% in the last year 80% of those searches were made from a mobile device. 63% of potential car buyers make their first steps towards a purchasing decision based on photos and other media.

We understand that not every bike will need 100 images, but there are certain images that are important to ensuring you stand out. Giving you the option to take more than the standard 20 means that you can showcase every little important feature. Taking great pictures is an essential step to selling bikes more quickly. 

Part-Ex Guide

Have smoother conversations, get qualified leads and more Part-Ex stock.

Part-Ex Guide provides retailers with a source of leads at the point at which the buyer is looking to buy and sell. Details of the bike they would like to part exchange and purchase are sent to both the retailer and the buyer so they can start the conversation on the same page.

Therefore aligning yourself with your car buyer, you can start on the same page for a smoother conversation.

Autotrade-Mail

A fast, simple and cost effective way for dealers to buy, sell and underwrite quality used bikes

Autotrade-Mail provides a fast, simple and cost effective way for dealers to buy, sell and underwrite quality used bikes. This also includes test the trade, allowing you to shift overage stock by inviting offers from the trade at 90 days plus while also advertising the vehicle on autotrader.co.uk.