Top Tips for collecting a Customer Choice Award in 2018

This year winners will be decided based on a range of factors alongside your average rating. We will also take into account

1. The number of reviews you have

2. Replies to reviews, both positive and negative

3. How recent your last review was


Reviews originating on Auto Trader as well as third-party partners like Reevoo and Trust Pilot will be included.

Request more reviews

To get reviews you need to request reviews. That way you are giving your customers the reminder to leave you a review. This can be done either in Portal or through your third-party partner.

Click here for our best practice guide for collecting reviews.

Keep your reviews fresh

A recent survey informed us that 77% of consumers think that reviews older than 3 months aren’t relevant.1 Take a look at how long ago your last review was collected and make sure you have up to date reviews to keep your rating fresh.

A bit of negativity could help your business

Watch again! The latest updates webinar provided hints & tips on how to handle reviews.

You can also download the deck for more information

Reply to your good reviews

Replying is the best way of showing your businesses personality. Thanking a consumer for their review shows you are proud, that you care and you are available for other consumers needs.

Click here for our best practice guide for responding to reviews.

Constructively reply to bad reviews

Negative reviews aren’t the end of the world, they actually help build trust and credibility – 68% of consumers trust reviews more when they see a mixture of good and bad scores and are looking to see how retailers react to bad reviews. The next thing to do is reply to the review – the most important bit.

Join our webinar for more tips on handling negative reviews

Integrate with third parties

Did you know you can pull in your reviews from other websites onto your profile on Auto Trader? We have partnered with Reevoo, Judge Service, Feefo, Trust Pilot, Car Dealer Reviews and

Find out more about integrating your reviews here

Auto Trader Retailer Awards 2018

Find out more about the awards, taking place on 19 July in London