Dealer Reviews

Reviews helps you to demonstrate your great customer service to your potential customers. This should attract even more buyers to your business 

Give potential customers the extra level of trust they are looking for with a star rating. 

Increase confidence in your business

Reviews gives consumers insight into the experiences of other car buyers, so if they’re not sure who to buy from they can easily see what other consumers have said about you. 

Grow your reputation

Reviews are free and give you the opportunity to build your reputation regardless of budget. Once you have a review we’ll then display your rating and reviews across your Auto Trader advertising, helping you establish and grow your reputation on the biggest online marketplace.

How we protect you

 We protect our customers from harmful reviews. Watch the video to find out how.

The steps we take to protect customers

Helpful guide

Read our Reviews Best Practice guide:
  • How to handle negative reviews
  • Brilliant examples of dealers replying to negative reviews
  • How to gain positive reviews
  • FAQ’s

Getting reviews

Generate reviews in 3 different ways

  • Invite your customers to leave a verified review via Dealer Portal*
  • Customers may leave a review without invitation on Auto Trader
  • Or Integrate your reviews from other providers such as Judge Service, Feefo,, Marketing Delivery and Car Dealer Reviews**

 *Excludes PAYGO and PAYGO Club customers

**Please note that not all review providers have agreed to share reviews with Auto Trader, please contact your account manager for more details. For Feefo and Car Dealer Reviews – contact them directly to begin sharing your reviews

Leave a reply

You can also reply to reviews, so whether it’s thanking a customer for their kind words or dealing with a complaint in a professional manner, prospective customers will see the great customer service you have on offer.

Embedding trust and transparency

Trust and transparency is your new competitive advantage. Nick King talks you through what this means.