Advertising Guidelines

Please follow these rules when creating your ads

Our services allow customers to advertise vehicles for sale. However, we don’t own, buy or sell any of the vehicles shown on our website — and we do not get involved in transactions between buyers and sellers. When you place an advert on our website, you accept and agree to comply with all our Terms & Conditions, plus any relevant legislative or regulatory requirements.

Please remember, it is your responsibility to ensure your adverts contain correct information.

Adverts that fail to meet these conditions will be removed — no refunds or credits will be given.


Placing your advert

To make sure your advert doesn’t get removed, always:

- State the full sale price, and ensure this is consistent throughout the ad

- State the full mileage, and ensure this is consistent throughout the ad


Why we remove ads

We may remove your advert if:

- Your ad shows inconsistent or incorrect mileage. For instance:

               ¬ You don’t include any mileage in the advert

               ¬ You abbreviate the mileage e.g. 105 when it should state 105,000

- You mislead buyers about the vehicle or price. For instance:

               ¬ You included a finance, lease or hire price as the overall vehicle price.
               ¬ You advertise a non-existent vehicle – or one that’s been recently sold – in order to attract customers.
               ¬ You put an artificially low price in the price field, but then show a higher price in the advert’s description. Auto Trader is primarily a consumer site and all vehicles advertised for sale via our Consumer channels (Cars, Bikes, Caravans and Motorhomes) must clearly show the full selling price. Adverts incorrectly showing a sale price plus VAT, will be removed as misleading. E.g. £8000 + VAT or £8000 Inc. VAT etc. 



Getting more information

Read our FAQs to learn more about misleading advertisements.


The small print

We may terminate any advertising agreement or contract immediately by giving notice to the seller by telephone, fax, email or letter. We reserve the right, at our sole discretion, to refuse to publish any advertisement, provide any advertising services, or remove any or all advertisements from the websites, where the seller breaches the terms of the advertising agreement.