Your showroom may be closed, but your digital forecourt is always open.
As we’ve experienced with previous government restrictions, buyer demand doesn't disappear. That means it's more important than ever to get your brand-new vehicles seen on Auto Trader. Remember, they need to be seen to be sold – so, take them out of hiding today.
Own your area of influence
Take back your territory with locally optimised advertising for brand new stock.
With 9 in 10 people heading online to browse brand new vehicles, buyers can see results nationwide. But if your stock isn’t online, not only could you be missing out on these buyers, but local ones too.
Don’t be overlooked. Our advertising package is built to show local stock to buyers first. That gives you the best chance of selling to your area of influence – it’s no wonder half of UK franchise retailers use Auto Trader.
I have been delighted with our Auto Trader partnership.Julian Simon-Williams, EMEA Region Sales Manager, FCA
Our retailers have received support and guidance, the brands have received regular retailer performance updates along with detailed industry insight. For those retailers willing to invest the time in creating quality, engaging listings the results have truly been astonishing.
Shift that problem stock
RDE2 keeping you up at night?
Fully paid vehicles weighing you down?
In the current climate, there’s never been a more important time to have your stock online.
The great news is, our unlimited stock advertising model gives you access to a vast market of millions of buyers each month – all for a fraction of the cost of pre-registering a vehicle.
In fact, you could pay as little as £155.71 for each new car you sell through Auto Trader1.
With the importance of online retailing today, the main selling point with Auto Trader is that it helps us to generate leads for the new cars we have available in stock today. In a world that wants everything yesterday, buyers don’t want to order a car and have to wait months for it to arrive.Andrew Axson, Sales Manager, Volvo Cars Havant
Fill the gaps to your goals
Don't miss out on sales as we reach year-end.
It’s been a difficult year. 79% of our retailer partners are less than confident they’ll meet their year-end goals.
Despite these difficulties, buyers are still in market. And now is the time to capitalise on that.
Remember, if it’s not online, it’s essentially not for sale. Stop missing out on buyers. Open your digital showroom today and reach millions of buyers on Auto Trader.
Take your brand new vehicles out of hiding
If you’re new to advertising new vehicles on Auto Trader, we offer a free trial to get you started. This trial is on a ‘sell before you buy’ basis, meaning you won’t pay a penny until you sell your first vehicle. All you have to do is meet a few simple trial criteria2.
If you’ve already started advertising new vehicles with us and are looking to maximise your exposure - we can help. Our team of experts can give you a free new vehicle performance analysis to help you improve your adverts.
start your trial today
Take your brand new vehicles out of hiding
If you’re new to advertising new vehicles on Auto Trader, we offer a free trial to get you started. This trial is on a ‘sell before you buy’ basis, meaning you won’t pay a penny until you sell your first vehicle. All you have to do is meet a few simple trial criteria2.
If you’ve already started advertising new vehicles with us and are looking to maximise your exposure - we can help. Our team of experts can give you a free new vehicle performance analysis to help you improve your adverts.
start your trial today
Talk to us about brand new
Through this form, you can easily:
Register your interest in starting your free trial
Schedule a session with a specialist Performance Manager to help maximise your Auto Trader performance
Receive more information on our new car package and how it works
If you’d prefer, you can give one of our experts a call on 0330 303 9011
Monday to Friday
09.00 - 17.30
1Cost per sale based on 34,130 new car sales matches provided by 690 retailers.
2Subject to meeting basic quality criteria. Offer terms and conditions apply. Our team are on hand to support you and ensure your stock performs as well as possible.